Bvlgari watches have been producing watches since the 1940's and its success is largely due to an understanding that the evolution of style must follow changes in times, tastes and habits. The Bvlgari style is, in fact, a balanced mix of classicism and modernity in a continuous search for innovative design and materials, with a special attention towards colour combinations. The sense of volume, the love for linearity and symmetry, and certain details recalling art and architecture are classic characteristics of Bvlgari watches. Every Bvlgari creation is permeated with a spirit of excellence, hence the attention to detail and the research for absolute quality, typical of each product, coexist with an innate yearn to surpass oneself and respond passionately to the ever changing market's requests.